Having an e-commerce website is a great way to boost your income and support your online endeavors. Whether you’re using e-commerce hosting to supplement your physical storefront or only have an online store, you need to make sure your website is designed well. A well-designed e-commerce website will drive more traffic to your site and help convert visits into sales. Here are the main design aspects of an online store and some tips for how to design them properly.
The landing page of your website is where people are most likely to go when first visiting your site. This is the best place to show off your newest items or most recent deals. You can push inventory that you’re trying to sell or items that are seasonally appropriate.
Your landing page is also a good place to have your social media listed or streaming. You can make your blog appear on the first page to help boost your SEO score even more. The first thing someone sees about your e-commerce site is going to influence whether or not they continue to shop and purchase items. So make sure it’s visually appealing and not too cluttered or flashy.
Unless you only have a handful of items in stock, separating your inventory into categories is a great way to boost your website’s design. For example, a clothing store may want to separate its items by tops, bottoms, shoes, and accessories. A bookstore, on the other hand, may decide to separate based on age group or genre. Each category can also have its own sub-categories. If they do, make sure you put a top or sidebar on your category page so your users can filter what they’re looking for.
Your category pages should have a small amount of introductory text, just to help place it in search results. However, the main section of these pages should be for displaying the products. Each product display should feature at least one image and the name of the product. Many stores also utilize a hover feature that displays additional information about a product when a user hovers their mouse over it (such as listing the available sizes or color options).
The product pages are most important when securing a sale. The typical design of a product page features a gallery of images on one side (typically the left) and the order form on the other side. Below this is where you can put your description and specifications to help your visitors learn more about the product.
Your product page should detail any unique or special aspects of your product. For example, if it’s made out of recycled material or with sustainable farming, you’ll want to emphasize that at the very top of your description section. It can be a good idea to create small badge-sized images that can quickly tell users the specifics of each product. This saves time and energy whenever you upload a new product that has the same features.
Believe it or not, having a blog for your e-commerce site is exceptionally beneficial. Blogs can help any kind of website boost its SEO score and find new users. It’s best to update your blog with a new post about once a week. Your posts should be relevant to the products you sell and the audience you are targeting. Having a blog that doesn’t match with your store not only confuses shoppers, but it can also harm your chances of getting to the top of search results.
Your checkout page is paramount in ensuring that sales go through properly. Not only should your coding be up-to-date for a smooth transaction, but you should design it to help sell more products. You can have, for example, a sidebar that suggests items similar to what’s in a user’s cart. This may lead to them buying more from your store. However, be careful not to clutter the checkout with too many additional sections. A difficult-to-navigate checkout screen is liable to make a user quit in frustration, costing you a valuable sale.
Color and Font
Your e-commerce website should have a coherent and well-designed color scheme with matching fonts. If you already have a physical store or other online presence, make sure your website’s design matches the promotional material you already have. This helps maintain brand integrity and tells new users that they are in the right place.
Make sure also that your color scheme and font are user- and computer-friendly. A nice cursive font may look good on a flyer, but too much of it on the website can make it difficult for some visitors to navigate and read about your products. You’ll also want to keep colors from being too bright, as looking at them for too long can cause issues, leading users to leave your site.
E-commerce Hosting with Cirrus Hosting
At Cirrus Hosting, our goal has always been to provide the best hosting experience possible. Our e-commerce hosting options can help you create a well-designed online shop. Our one-click installer also makes it easy to integrate e-commerce widgets and apps that help make your website flow smoothly and efficiently. When you choose to host with Cirrus Hosting, you get access to 24/7 customer support that is available to help with any problem at any time. If you’re ready to make your e-commerce website dreams come true, browse our available packages online or give us a call at 1-877-624-7787 if you have any questions.