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How to Turn Visitors into Customers

Getting someone to visit your website is only half of the eCommerce battle. You need to properly design your website to convert visits into sales and users into customers. Online shopping has risen in popularity, especially with the recent pandemic. So , As Professional Business owner you know the basic thing about How to Turn Visitors into Customers. Having a well-designed online store is key to capitalizing on this trend. Follow these tips to turn visitors into customers and have the best web hosting experience for your eCommerce goals.

Tips for How to Turn Visitors into Customers

  • The Design

It’s important to have a proper design for your online shop if you want to convert visitors into customers. A poor design will turn users away, sometimes even before they get to the products they would otherwise buy. Be sure to pay attention to the following when designing your eCommerce website.

  • Landing Page

The landing page is the most important part of your website. It’s (most often) the first thing a user sees. You need to make a good first impression if you want to convert visitors into customers.

Your landing page should be simple and clutter-free. If the first page has too much information on it, a user is going to feel overwhelmed and more likely to leave before purchasing anything. Elements of a landing page should include:

Your most recent blog post – If you don’t have a blog, you should dedicate an area of your website for updates and news alerts. Letting users know right away if there are any sales or special events is key to getting them to participate.

Your social media accounts – It’s a good idea to have a few social media accounts to help gather interest in your shop. If a user has quick access to your Twitter, Facebook, Instagram, etc., then they’ll be able to follow you and make future purchases based on your posts.

Sample of products – Having a few items displayed on the main landing page is a good idea to get quick buys. Your sample products should be either what’s most popular, what’s on sale, or what’s ‘in season.’ Make sure to include a wide variety of the categories you offer so visitors know what they can expect from your store.

Also Read: Beginner’s Tips for User-Friendly Websites

How to Turn Visitors into Customers
  • User Account

The best way to convert visitors to customers and keep them coming back for more is to have a user account area. User accounts are ideal for eCommerce sites because they let customers keep track of their orders, wish list items, and earn loyalty points or additional member benefits. Having special perks for customers who create an account with you helps you build your community of shoppers and gives you quick access to people who will already be interested in future products.

  • Product Page

When a visitor is ready to become a customer, they’ll do so by visiting a specific product’s page to add it to their cart. Your product page can make or break a sale, so it’s important to have it laid out correctly. On your product page, you’ll want to be sure to include:

  • A gallery of images for the product
  • A quick description of the product
  • A long description of the product
  • Specifics about the dimensions/colors/size/etc. as applicable
  • Drop-down options to adjust the number to order and any customizable aspects
  • An ‘add to cart’ button
  • Checkout

Having a good checkout is key in securing the final sale of a product. If the checkout process is clunky or slow, a potential customer may get frustrated and give up, costing you a good sale.

To ensure your checkout process is smooth, make sure there aren’t too many steps to go through but that you get all the information you need. You’ll need the customer’s payment information and mode of delivery. This is also a good time to check if they have an account with you or if they’d like to sign up for one/your mailing list. Just don’t be too pushy about it, or else you may drive them away.

A website’s checkout process can lag if there’s too much traffic on your site at one time. If you notice this happening, check with your web hosting provider to see about upgrading your account to handle more web traffic. Having a slow or down website is the top way to turn potential customers away.

  • Menus and Organization

A well-organized eCommerce site includes a proper menu layout and a search option. When a user visits your site, you want to help them find what they’re looking for. If it takes too long to get to the product they’re searching for, a visitor is likely to turn away without buying anything.

When designing a ecommerce website or organizing your eCommerce store, be sure to gather your products into relevant categories. For example, if you sell clothes, it’s better to organize them by clothing type rather than color in your main menus. However, you should include filter options within your categories to help narrow down options for your customers. You want to find a good balance between how many categories you have and use subcategories as needed. For example, you could have a main category of ‘shoes,’ with subcategories including ‘boots,’ ‘sandals,’ ‘heels,’ etc.

The Web Hosting Experience

Once you have an idea of how you want to design your website, you need to know where to host it. Cirrus Hosting offers a wide range of hosting plans for eCommerce shops. Each plan includes access to over 300 applications and widgets that can help design and run your online shop. Our expert customer service is available 24/7 to ensure your website is up and running so you can make more sales. We also offer free migration services, so if you already have your perfect online shop designed, you don’t have to start over from scratch. If you’re ready to improve your web hosting experience and convert more visitors to customers, browse our available plans online, or give us a call at 1-877-624-7787 if you have any questions.

Designing an E-Commerce Website

Having an e-commerce website is a great way to boost your income and support your online endeavors. Whether you’re using e-commerce hosting to supplement your physical storefront or only have an online store, you need to make sure your website is designed well. A well-designed e-commerce website will drive more traffic to your site and help convert visits into sales. Here are the main design aspects of an online store and some tips for how to design them properly.

Landing Page

The landing page of your website is where people are most likely to go when first visiting your site. This is the best place to show off your newest items or most recent deals. You can push inventory that you’re trying to sell or items that are seasonally appropriate.

Your landing page is also a good place to have your social media listed or streaming. You can make your blog appear on the first page to help boost your SEO score even more. The first thing someone sees about your e-commerce site is going to influence whether or not they continue to shop and purchase items. So make sure it’s visually appealing and not too cluttered or flashy.

Category Pages

Unless you only have a handful of items in stock, separating your inventory into categories is a great way to boost your website’s design. For example, a clothing store may want to separate its items by tops, bottoms, shoes, and accessories. A bookstore, on the other hand, may decide to separate based on age group or genre. Each category can also have its own sub-categories. If they do, make sure you put a top or sidebar on your category page so your users can filter what they’re looking for.

Your category pages should have a small amount of introductory text, just to help place it in search results. However, the main section of these pages should be for displaying the products. Each product display should feature at least one image and the name of the product. Many stores also utilize a hover feature that displays additional information about a product when a user hovers their mouse over it (such as listing the available sizes or color options).

Product Pages

The product pages are most important when securing a sale. The typical design of a product page features a gallery of images on one side (typically the left) and the order form on the other side. Below this is where you can put your description and specifications to help your visitors learn more about the product.

Your product page should detail any unique or special aspects of your product. For example, if it’s made out of recycled material or with sustainable farming, you’ll want to emphasize that at the very top of your description section. It can be a good idea to create small badge-sized images that can quickly tell users the specifics of each product. This saves time and energy whenever you upload a new product that has the same features.

with e-commerce hosting, you can help users find your products
Photo by Christin Hume on Unsplash

Blog

Believe it or not, having a blog for your e-commerce site is exceptionally beneficial. Blogs can help any kind of website boost its SEO score and find new users. It’s best to update your blog with a new post about once a week. Your posts should be relevant to the products you sell and the audience you are targeting. Having a blog that doesn’t match with your store not only confuses shoppers, but it can also harm your chances of getting to the top of search results.

Checkout

Your checkout page is paramount in ensuring that sales go through properly. Not only should your coding be up-to-date for a smooth transaction, but you should design it to help sell more products. You can have, for example, a sidebar that suggests items similar to what’s in a user’s cart. This may lead to them buying more from your store. However, be careful not to clutter the checkout with too many additional sections. A difficult-to-navigate checkout screen is liable to make a user quit in frustration, costing you a valuable sale.

Color and Font

Your e-commerce website should have a coherent and well-designed color scheme with matching fonts. If you already have a physical store or other online presence, make sure your website’s design matches the promotional material you already have. This helps maintain brand integrity and tells new users that they are in the right place.

Make sure also that your color scheme and font are user- and computer-friendly. A nice cursive font may look good on a flyer, but too much of it on the website can make it difficult for some visitors to navigate and read about your products. You’ll also want to keep colors from being too bright, as looking at them for too long can cause issues, leading users to leave your site.

E-commerce Hosting with Cirrus Hosting

At Cirrus Hosting, our goal has always been to provide the best hosting experience possible. Our e-commerce hosting options can help you create a well-designed online shop. Our one-click installer also makes it easy to integrate e-commerce widgets and apps that help make your website flow smoothly and efficiently. When you choose to host with Cirrus Hosting, you get access to 24/7 customer support that is available to help with any problem at any time. If you’re ready to make your e-commerce website dreams come true, browse our available packages online or give us a call at 1-877-624-7787 if you have any questions.