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5 Tips to Remember for Marketing Your Business Online

Owning a business requires several skills, from online website design to a strategic marketing plan. In fact, marketing your business online is one of the most critical aspects of launching and maintaining a successful enterprise. Your website marketing strategy is how you direct clients to your product or services. In short, without a strategic and streamlined marketing plan, you won’t gain new customers, fulfill online orders, or increase your profits long-term. Therefore, taking the time to craft the perfect marketing plan is definitely worthwhile. You don’t have to be an expert to get started with a strategy that will pay off quickly. Business marketing can be simple with the right help.

Cirrus Hosting is here to help you market your business. We have IT experts who can help you craft a simple and effective marketing plan. Our IT services make it even easier to get all the tools you need to showcase the best of what your business has to offer. You can visit our website to learn more about all of our comprehensive IT services, or speak with a customer service representative to get started. 

Here are five helpful tips to remember for marketing your business online. 

Create a Business Marketing Team 

Whether your business is small or large, creating a central team for business marketing is wise. Your team might only be you and one other person, but it’s still a great place to begin. You don’t need anyone with a background in marketing, although that can be useful. Instead, gather individuals who represent your business well and are involved in the daily operations. 

A few simple meetings to get things started should be enough to create a solid marketing strategy. Another benefit of having a team is being able to delegate different marketing to-dos to other members. This ensures everyone has a role to play in marketing and that nobody has too much on their plate. After the initial set-up, smaller meetings can be held to check in on how tasks are going and make adjustments as needed. 

Create Detailed Web Content

A great way to begin marketing your business is through targeted, detailed, and informative web content. It’s a good idea to create a page that tells users about your business, as well as pages about each service or product you provide. Finally, adding pages where users can contact you or ask questions is a great way to connect with potential clients and grow your business. 

Along those same lines, your web content can go beyond static content to include regular blog posts. In fact, blog posts are proven to increase business profits. These posts can be as short as 300-500 words about ways your business can help individuals in need. With informative, creative, and engaging blog content, you offer readers another way to connect with your business and learn more about what you have to offer. 

Also, blog posts can be shared with other marketing and social media platforms. This way, their initial outreach immediately grows each time a new post pops up on your blog.

Finally, implementing SEO keyword analysis increases the chances of people in need of your services coming across your web page in search engines. 

Use Social Media

Of course, social media is also a modern way of marketing your business effectively. Social media is convenient, easy to use, and has an extremely large outreach. Furthermore, implementing multiple social media platforms to advertise your business’s service or products gives you a wider outreach. Social media is effective because it allows you to get creative with how you market your services. While readers might enjoy the in-depth reading of blog content, a short and sweet social media post can be just as – if not more – effective in some cases.  

You can use social media for business marketing.
Image by Gordon Johnson from Pixabay

Direct Users To Helpful Resources

Another way you can gain a solid reputation in online business marketing is through the resources you connect your users with on your website. Think of this as the bibliography at the end of a research paper. Showing where you get your information and that you have done your research helps give you authority. The more authority you have, the more clients will trust you and spread the word about your services through word of mouth. Linking the valuable resources on your website is one of the easiest ways to get the ball rolling with this simple marketing strategy. 

Invest in the Right IT Systems

Finally, investing in the right IT systems ensures you can successfully market your business online. You won’t get far trying to market a business without the right servers, software, and hard drive to stabilize your website presence. Furthermore, you can’t concentrate on accurate marketing plans if your connections are slow or constantly crashing. 

Luckily, we give you the best IT services on the market with only the latest and most cutting-edge systems at Cirrus Hosting. Let us help you find the right choice for you by calling us today to speak with a trained professional. 

Contact Cirrus Hosting For Business Marketing Help

Establishing a business marketing plan doesn’t have to be daunting. In fact, with the help of the experts at Cirrus Hosting, marketing your business services or products can be simple. The important thing to remember is there is no set-in-stone marketing plan that fits everyone’s needs. Instead, these five tips are a great place for any business to brainstorm ideas and begin crafting the perfect strategy. Learn more about how we can help by visiting Cirrus Hosting’s website today!

Do You Need Certifications to Begin Your Online Business?

Beginning an online business can be daunting. There are many important aspects to consider, from sales platforms to website layout/design to marketing strategies. On the one hand, it’s not difficult to balance all of these aspects once you successfully have launched an online business – if you have the right resources.

However, getting over the initial learning curve, finding the tools you need for success, and making some major decisions early on can impact the final trajectory of your business’s success. One question you might have when crafting your online business platform is whether or not you need online business certifications for your operations. Do you need expert suggestions on Certifications for online business ? At Cirrus Hosting, we’re here to answer that question. 

Cirrus Hosting provides a wide array of streamlined and comprehensive business-friendly services. For all your IT needs both large and small, Cirrus Hosting is your go-to business systems provider. From web hosting plans to robust servers and cloud-based systems, you can get everything you need at an affordable cost with just one phone call. Visit our website to learn even more about our services. 

Do you need certifications to begin your online business? Let’s find out!

The Basics of Certifications for Online Business

Starting an online business is a lot like skydiving for the first time. It can be a little scary, but very enjoyable at the same time. Understanding the basics of starting an online business can quickly put you on the track to success. 

First, a business operated solely online needs to have the same principles as a brick and mortar business. That means your ultimate goal is to make a profit while giving customers a service or product they need. It all boils down to a balance between what you charge for your sales and what you can pocket after upkeep costs.

The good news is upkeep costs can be minimal with online businesses, because they typically don’t have high maintenance costs or employee payrolls like physical businesses do. In contrast, online businesses need just as many certifications and permits as physical businesses do, because you are still selling products/services to clients. 

Therefore, the question becomes less about whether or not you need online business certifications. Instead, you should ask yourself which online business certifications you need for your particular enterprise.

Finding Certifications and Permits for Online Business

Finding the online business certifications and permits you need can be simple. Our IT experts at Cirrus Hosting can even meet with you to discuss your enterprise’s needs and get the certification you require quickly. For e-commerce websites, there are some common certifications that most businesses will require. These certifications are important when it comes time to do your taxes or work with other government agencies. Go through the list below and find out which permits you might need to obtain for your online enterprise before you begin launching your business online.

  • Business Operation Licenses

One of the most obvious certifications you will need to obtain is your online business operation license. This is what legalizes the operation of your e-commerce business within your city and state. You can usually apply for these licensees through your city hall but can research information on requirements online based on where you live. Once you have the online business certification, you can legally kick off your enterprise on the web. 

  • Employer Identification Number (EIN)

Not all online businesses will be required to obtain an Employer Identification Number; however, this can be useful for avoiding tax issues in the future. The basic idea behind an EIN is to help the IRS monitor online businesses when it’s tax season. An EIN is a number issued to a business by the IRS that identifies your business as a tax entity. It’s the equivalent of a Social Security number for your business. 

EINs are also important because they ensure your business collects payroll taxes and is compliant with IRS tax guidelines. While you might not need an EIN right away, you will be required to obtain one if you hire employees that contribute to your online enterprise. The IRS website can help you obtain your EIN at any time. 

Obtain online business certificates today.
  • SSL Online Business Certifications 

Next, you will want to obtain SSL online business certifications. SSL stands for “secure socket layer.” An SSL certification enables your business to securely sell products or services online with added encryption layers to protect users’ information. This way your customers can buy with ease, knowing their financial or personal data is secure. In the long run, having these certifications can draw more customers that view your website as a safe website for purchases. As a result, your profits will increase and you can make a successful name for your business. 

  • Seller’s Permit and Sales Tax Licenses

If you are selling anything online, you will require a seller’s permit. This online business certification is what allows you to sell products online even if they are digital or intangible services/products. You will need to apply at your state and city’s licensing boards before you can legally begin an online enterprise

Similarly, you will be required to pay sales tax on items you sell online. This is why it’s important to obtain a sales tax license early on for your business. Regulations do vary from state to state, so researching your requirements before you kick off your enterprise is crucial. There might also be additional tax permits required in your area for launching an online business. To avoid penalties and hefty IRS fees, obtaining a sales tax license is the best course of action.

Let Cirrus Hosting Help With Online Business Certifications

Obtaining the right online business certification is a critical step towards success for any enterprise on the web. Cirrus Hosting is here to help with multiple affordable IT plans to give you a starting point to build your online business. Our friendly staff can also speak with you to discover which online certification your business will require. Learn more by visiting our website today or contact us to get started.

6 Tips for Creating Your Business Website

Owning a business means learning the ropes of computer-based systems, designing a website, and marketing your services well. That means creating a solid business website is important on multiple fronts. However, establishing your business website without a reliable connection or the right resources can prove impossible. Your website, when done correctly, is a powerful resource for clients. On your website, customers can find valuable information, place orders, and share your services with others through social media. In short, website design is where you can elevate your business’s appeal for your clients. 

Learning to create a strong business website is a simple process with the right support, insights, and resources at your fingertips. Cirrus Hosting can help you create a stunning business website that represents your products or services perfectly. Our IT experts give you reliable software systems to protect your data, add security to your website, and guarantee uptime for your clients. Here are six useful tips for creating your business website today. 

Figure Out Your Style

When you are ready to begin designing your website, it’s a good idea to brainstorm ideas for your style. Understanding the style you wish to convey to your website visitors is an important step in creating an appealing web page. You want to consider elements that reflect your products or services, are easy to navigate, and are not too flashy. However, it’s okay to get creative and have fun with fonts, color schemes, and other elements that draw in potential visitors. Next, you will want to write down web pages and tabs you hope to include on your website. This will make it easier when it’s time to organize your website and write solid content. 

Look at Examples

Another way to gain an idea of what you want your website to look like is by looking at examples. You can search example websites to brainstorm layouts, content, and styles. It’s a good idea to research websites that offer similar products or services as your business; this will give you an idea of what your competitors are offering with their sites. However, you want your website to be unique and stand out, so don’t copy what others are doing. Instead, use these examples to inspire and make your website design process run a little smoother in the long run. 

Talk with Employees and Other Staff 

Even if your staff base is small, meeting as a group is a good way to find new ideas. Generating ideas as a team can also bring everyone together while sharing valuable insights. Plus, it gets everyone on board from the beginning and helps them promote your website to future customers. It doesn’t matter if you are an entirely web-based business or have a physical location; the more minds you have to work with, the better the outcome for your future business website. 

Choose the Right Software, Hardware, and Servers

Next, you want to make sure you have the right backing to begin the creation process. This means you will need robust software, hardware, and a server system from an IT provider you can trust. That’s where we come in at Cirrus Hosting. Reliable software is essential to avoid slow connection speeds, sudden crashes, or security threats. Any of these issues could pose a hazard to you and your customers if not taken seriously. Nobody wants to lose customers or give their new website a bad rap from the onset. 

Cirrus Hosting can help with a 24/7 support for troubleshooting and rebooting your site if needed. Plus, our cloud-based and dedicated servers can handle everything you need to create a stunning business website. Finally, our solid hardware comes installed with robust security systems to scan for potential threats. You will receive alerts about suspicious activity and can act accordingly. 

Design your business website today.
Photo by Igor Miske on Unsplash

Get The Support You Need for Your Business Website

Of course, none of the above tips are of any use if you find yourself lost at a crossroads. Fortunately, Cirrus Hosting has trained IT experts who know about the best practices for stunning website design. They can help you when you get stuck, can generate ideas, or can troubleshoot IT issues. 

Contact Cirrus Hosting Today  

Cirrus Hosting wants to help you with all of your IT infrastructure needs today! It doesn’t matter if this is your first time creating a business website or you just need a makeover for your current site – we have you covered. Our robust and reliable software, hardware, and server systems can handle all your website design needs. Plus, every plan we offer comes with an affordable price tag to make your job even easier. Contact us today to get started. 

Docker: Reorganizing the Data Center

There is an interesting evolution taking place in the traditional hosting space. Cloud computing is being steadily extended. People are rethinking the data center and this exciting process opens up an eclectic variety of new modifications to the traditional server in order to serve the customers better.

Virtualizing the server is one such modification available in the market today. The act of virtualizing a server in computing refers to creating a virtual rather than an actual version of something. This includes but is not restricted to a virtual computer hardware platform, operating system (OS), storage device, or computer network resources. Cloud computing is the technique that after virtualization has taken place provides resources from various separated computers on-demand.

The environment used to virtualize the server is Hypervisor. Hypervisor helps to create   several virtual machines (VM) that have an independent CPU, Memory and Network and individual Operating Systems.

Cloud providers such as Cirrus Tech are getting really interested in Docker Container technology within a Virtual Machine. Docker is an Open platform for developers and system administrators to build and test cloud applications. Docker is fast becoming a very convenient way for building, running and shipping distributed applications. Docker, which is operated as an application (service), is a Virtualization platform that can build and package a number of applications and make them highly portable.FullSizeRender

Docker helps to manage a computer environment separated from an OS by using the Libcontainer, which is a Linux container system. This Container technology is more than a decade old already. Google has been using in-house versions of containers for many years. But Docker container has now made the tools easy enough for everyone else to use too.

Thanks to Docker, users can now create a network and attach containers to it. They can communicate seamlessly across a cluster of containers with a single command. Basically a container summarizes applications and defines their interface to the surrounding system, which should make it simpler to drop applications into VMs running Docker in different clouds.

With Docker developers and system managers can distribute and test the software that they have developed, more easily and faster, move it from a laptop environment to any geographical location or any system that is supported by Docker or vice versa.

By using Docker containers, resources can be isolated, processes provisioned and services restricted to have an almost completely private view of the operating system with their own process ID space, file system structure, and network interfaces. Multiple Docker containers share the same kernel, but each container can be constrained to only use a defined amount of resources such as CPU, memory and I/O.

 

Docker is primarily made up of two technologies:

  • Docker Engine: A portable, lightweight application runtime and packaging tool.
  • Docker Hub: A cloud service for sharing applications and automating workflows.

These two work together and the developer utilizes these two to implement their technology to make their testing or developing cycles quicker and easier.

 

Benefits of using Docker in a Virtual Machine 

1) Having a Docker container in a VM is easy to manage and applies the policy of system, network, user and security. With Docker, there is no need to install an extra OS as Docker container has everything it needs to operate.

2) In a Docker container, you can run multiple Docker instances in a single VM or per physical node and so this is far more economical for developers.

3) Having a Containerized version of a VM makes it easier to maintain and to port to new cloud environments. Containers are isolated and share an OS and can also share bins/libraries when required.

 

Giant tech companies are rushing to deploy this Docker technology, which represents one of the biggest shifts in application development in years. Mostly all activity online now is an application running in the cloud. Apps housed in Docker’s free container software have been downloaded 535 million times in just two years.

Many large businesses are planning to adopt Docker faster than any cloud open-source product ever according to a study by New York based market research firm, Enterprise Technology research.

Docker is completely open-source and easily accessible. Therefore, it is being consumed heavily in the market by the non-procrastinating developers.

 

 

 

 

Starting To See Advantages Of Virtualizing

VirtualizationWhen considering expansion or even keeping up to date with business practices today, it is becoming increasingly vital that businesses re-evaluate and revise their technological methodology. Trying to move from antiquated hardware to work with latest software is like trying to make an old dog learn new or rather impossible tricks.

One of the best and most cost effective ways for keeping up with technology is to consider converting your physical server to a virtual environment. Server virtualization has been around for more than a decade now. Subdividing a single server to seem as multiple servers has been a common practice since 2001.

Previously, changing to a different system could take several years to plan, build and transfer data.  Virtualization speeds that process today and is a service that can be purchased by an Internet hosting company. Virtualizing the server has been transformational for the IT industry, providing greater flexibility, proficiencies and abilities that are not plausible in a constricting physical environment. Furthermore, conversion from physical to virtual is easy.

Virtualization refers to the undertaking of creating a virtual version of a computer hardware platform, operating system (OS), computer network resources or storage device. This allows customers to install new software that runs on an older OS, by virtualizing it first. Virtualization adds scalability which is a desired necessity for businesses today and in technological settings, especially when looking at today’s rapidly evolving business environments.

Advantages of Virtualizing:

  • Increase in Uptime

Most virtualized platforms offer numerous cutting-edge features that cannot be found on Physical servers which help the business steadiness and enhanced uptime continuity.

  • Save Energy

Migrating from a physical server to a VM (Virtual Machine) would mean using fewer physical servers.

Therefore reducing monthly power, cooling and even hardware costs in a data center.

  • Expanded disaster recovery

By minimizing actual physical servers, organizations can readily create an affordable duplication site with minimum effort. Most virtualized platforms have software that can help automate the failover if a disaster does strike.

  • Faster server provisioning

Virtualization enables elastic capacity to provide system provisioning and deployment at a moment’s notice. Quickly clone a master template, gold image or existing virtual machine to get a server up and running within minutes.

  • Easier to move to the Cloud

By virtualizing servers and summarizing the underlying hardware, it becomes easy to prepare your data for a move into the cloud. The eventual and gentler transition to Cloud may be to move from a simple virtualized environment to a private cloud first.

 

Operating system level virtualization permits the properties of a computer to be segregated for multiple isolated user space instances (containers).  Due to Virtualizing being software dependable in nature, it can be easily constituted, consumed and designed. Customers can also have their data in separate containers for heightened security, to improve resource management features and to have independence in hardware.

The physical server runs software (hypervisor) which works in creating, releasing and running resources on virtual machines. Another advantage of Virtualization is that the initial start-up cost is low and you only pay for what you use.

These virtual machines are designed to share resources of the physical server in such a manner that the customer is only aware of any physical attributes that the software (hypervisor) allots them. Even though resources are shared, under the time sharing model, virtualizing provides a high level of security. Virtualization also cuts down on server waste by more fully utilizing the physical server resources and by provisioning virtual machines with the exact amount of CPU, memory, and storage resources that it needs.

Cirrus Tech Ltd (Canada) is an internet hosting company that may be offering a potentially free of charge migration from a physical to a virtualized environment after discussing your company’s complexities and schedule. Cirrus has been providing affordable and reliable, cloud infrastructure and website hosting since 1999.

If your business is not looking at updating your IT department, then it is time to increase security. Security threats are far more real and have become closer to home in the recent years.

It is important to understand that no matter what you may think of future technologies-the data center is going to be at the heart of it all. Your underlying hardware architectural resource is constantly being made to adapt to a wide assortment of solutions that allow the customers in today’s world to go far beyond the classic one service per server practice.

 

Breeze Through Your Cloud Security Concerns

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In 2014, businesses had begun to really grasp the IT Enterprise and fully comprehend Cloud Technology and its practices. The Cloud in return adjusted more of its core features and incorporated traditional needs for this Enterprise called IT. Weather it is for native Cloud Web-scale applications or for businesses of varied sizes, the Cloud is gaining its respect to be one of modern days best practices to increase efficiency as well as flexibility in any digital savvy business environment.

However, it is also estimated that the companies that do choose to adapt Cloud this year- about 25% percent of them would be investing in Cloud for the very first time. A lot of the companies across the world are being driven back to private cloud after the initial thrill into public and hybrid models, mainly due to the increasing security concerns.

In 2015 Gartner surveyed more than 2,800 IT leaders globally and found that a majority of CIO’s both in Canada and across the world had a concern about the increasing risks around securing data being created in the digital world in business practices. Apparently the Canadian CIO is said to be more focused on legacy modernization, application development and IT services, compared to other global business environments. And here then lies further credit due to the Canadian CIO for being experimental and brave despite his far greater fear than its global counterparts regarding digital risks. It has been surveyed that the Canadian CIO’s (92%) as compared to Global CIO’s (83%) are far more concerned regarding the ability to deal with these risks from a management perspective.

Both Canadian and other Global CIO’s are following almost the same patterns with only a slight variation when it comes to adapting Cloud options for Software and Infrastructure. Virtualization has increased efficiency and flexibility on the server side of computing. However, the storage side of it has remained mostly unchanged.

Canada in 2014 however, has not had a large number of breaches reported in comparison to other parts of the world especially the US.

Canadians attitude towards data privacy:

  • 78% – Have become reluctant to share personal information with businesses.
  • 1 out of 3- Have been fully satisfied with a companies’ privacy policy before starting a business with them.
  • 81%- Have expressed that the business they do with a company, depends on the companies’ public reputation around privacy.

It has been found that Cyber attackers can have unconstrained access in a victims systems for a median of 205 days before they are exposed and some breaches on the other hand can go undetected for even years, says a new report from FireEye. Apparently very few businesses can even detect a breech on their own. In 2014 it was estimated that around 69% of a company’s breach was found out by a third party.

 

Security with Cirrus Tech. Ltd.

Cirrus has been actively adopting measures for Cloud Security, throughout its business years in Cloud Hosting. Cirrus, not only adopted industry standard practices but has also after about 16 years of working within the industry and being deeply engaged with actual early on adopters of Cloud, has managed to reached some novel methodologies developed by its internal engineers.

Cirrus’ physical infrastructure resides in layer 3+ datacenters in Toronto, Canada and the entire access process is monitored, logged and supervised by specialized engineers 24/7/365.

The network layer of the infrastructure is powerfully protected not only for DDOS, data breaches and any sort of malicious attacks but is actively monitored by some of the very best threat management applications such as ThreatStop, Brocade firewalls, etc ….

VLANs or Virtual Private Networking option on Cirrus cloud hosting offering, adds another layer of security into the company’s offering, creating network isolation & separation. This helps to prevent any source of network data sniffing. Cirrus also has adopted Starwind one of the greatest industry storage platforms and created a unique data “block storage” layer in its cloud infrastructure with absolute data isolation amongst cloud clients that may be sharing some of this physical computing or storage layer.

All the customer relationships, from sales to support related issues are also entirely logged and performed through PCI compliant platforms and some very rigorous audits for potential points of breaches that may have been overseen.

 

There is no black and white around Cloud security just yet-however some companies and governments are far more committed to customer security and data management than others. As more and more hackers succeed to get their cheap thrills by breaking through the code- there will always be systems in check to ensure other peoples data privacy, remains sacred.