Getting someone to visit your website is only half of the eCommerce battle. You need to properly design your website to convert visits into sales and users into customers. Online shopping has risen in popularity, especially with the recent pandemic. So , As Professional Business owner you know the basic thing about How to Turn Visitors into Customers. Having a well-designed online store is key to capitalizing on this trend. Follow these tips to turn visitors into customers and have the best web hosting experience for your eCommerce goals.
Tips for How to Turn Visitors into Customers
- The Design
It’s important to have a proper design for your online shop if you want to convert visitors into customers. A poor design will turn users away, sometimes even before they get to the products they would otherwise buy. Be sure to pay attention to the following when designing your eCommerce website.
- Landing Page
The landing page is the most important part of your website. It’s (most often) the first thing a user sees. You need to make a good first impression if you want to convert visitors into customers.
Your landing page should be simple and clutter-free. If the first page has too much information on it, a user is going to feel overwhelmed and more likely to leave before purchasing anything. Elements of a landing page should include:
Your most recent blog post – If you don’t have a blog, you should dedicate an area of your website for updates and news alerts. Letting users know right away if there are any sales or special events is key to getting them to participate.
Your social media accounts – It’s a good idea to have a few social media accounts to help gather interest in your shop. If a user has quick access to your Twitter, Facebook, Instagram, etc., then they’ll be able to follow you and make future purchases based on your posts.
Sample of products – Having a few items displayed on the main landing page is a good idea to get quick buys. Your sample products should be either what’s most popular, what’s on sale, or what’s ‘in season.’ Make sure to include a wide variety of the categories you offer so visitors know what they can expect from your store.
Also Read: Beginner’s Tips for User-Friendly Websites
- User Account
The best way to convert visitors to customers and keep them coming back for more is to have a user account area. User accounts are ideal for eCommerce sites because they let customers keep track of their orders, wish list items, and earn loyalty points or additional member benefits. Having special perks for customers who create an account with you helps you build your community of shoppers and gives you quick access to people who will already be interested in future products.
- Product Page
When a visitor is ready to become a customer, they’ll do so by visiting a specific product’s page to add it to their cart. Your product page can make or break a sale, so it’s important to have it laid out correctly. On your product page, you’ll want to be sure to include:
- A gallery of images for the product
- A quick description of the product
- A long description of the product
- Specifics about the dimensions/colors/size/etc. as applicable
- Drop-down options to adjust the number to order and any customizable aspects
- An ‘add to cart’ button
Having a good checkout is key in securing the final sale of a product. If the checkout process is clunky or slow, a potential customer may get frustrated and give up, costing you a good sale.
To ensure your checkout process is smooth, make sure there aren’t too many steps to go through but that you get all the information you need. You’ll need the customer’s payment information and mode of delivery. This is also a good time to check if they have an account with you or if they’d like to sign up for one/your mailing list. Just don’t be too pushy about it, or else you may drive them away.
A website’s checkout process can lag if there’s too much traffic on your site at one time. If you notice this happening, check with your web hosting provider to see about upgrading your account to handle more web traffic. Having a slow or down website is the top way to turn potential customers away.
- Menus and Organization
A well-organized eCommerce site includes a proper menu layout and a search option. When a user visits your site, you want to help them find what they’re looking for. If it takes too long to get to the product they’re searching for, a visitor is likely to turn away without buying anything.
When designing a ecommerce website or organizing your eCommerce store, be sure to gather your products into relevant categories. For example, if you sell clothes, it’s better to organize them by clothing type rather than color in your main menus. However, you should include filter options within your categories to help narrow down options for your customers. You want to find a good balance between how many categories you have and use subcategories as needed. For example, you could have a main category of ‘shoes,’ with subcategories including ‘boots,’ ‘sandals,’ ‘heels,’ etc.
The Web Hosting Experience
Once you have an idea of how you want to design your website, you need to know where to host it. Cirrus Hosting offers a wide range of hosting plans for eCommerce shops. Each plan includes access to over 300 applications and widgets that can help design and run your online shop. Our expert customer service is available 24/7 to ensure your website is up and running so you can make more sales. We also offer free migration services, so if you already have your perfect online shop designed, you don’t have to start over from scratch. If you’re ready to improve your web hosting experience and convert more visitors to customers, browse our available plans online, or give us a call at 1-877-624-7787 if you have any questions.