How To Host a Blog Online
Having a blog isn’t just for online influencers. Nearly every business or personal brand can benefit from blog hosting. A blog keeps your website updated so users know that your company is active and worth doing business with. Blogs also allow you to boost your SEO score so you can be found by search engines more easily. Keeping an updated blog on your website is one of the best ways to improve your online activity, and it’s a lot easier to accomplish than you might think.
Blog Hosting Planning
When you’re ready to start your blog, you’ll want to spend a little bit of time planning it out first. Having a good plan for your blog is the best way to ensure it succeeds. Taking the time out now to ensure you’re ready for the future will help cut down on stress. Before you start posting to your blog, make sure you complete the following tasks first.
Blogs help boost your SEO score by maximizing keyword usage. When someone searches for a specific word or phrase, the search engine algorithm will give each page in your website a score related to that keyword. If you rank high enough, you’ll be shown in the first few results. When choosing keywords for your blog, make sure you consider the following:
- Volume – Using the same keyword too often can actually hurt your SEO score. Make sure you have a long list of keywords with enough variety to ensure you keep things fresh.
- Relevance – Search engine algorithms check the keyword you’re hoping to rank for against the rest of your website. If you’re trying to rank for ‘winter boot sales’ but the rest of your website is about your plumbing company, search engines will actually flag your post as spam and not show it at all.
- Competition Rankings – Looking at competing websites for ideas on keywords and blog posts can be a good idea. But if you’re trying to rank for a keyword that hundreds of thousands of companies are also ranking for, it can be difficult to get to the top. Finding slight variations that users may search for can help you get your blog posts to the top of the list.
Creating a Schedule
The point of a blog on your website is to keep it updated regularly. A website with more activity is likely to rank higher in search engine results than a stale website’s page. Although the frequency of posts is ultimately up to you, it’s a good rule of thumb to post at minimum one blog post a month. Posting a blog post once a week is the general schedule that most websites follow. But if you’re too busy to get posts published that often, at least posting once a month will still keep your website updated enough to boost your SEO score.
Creating Blog Content
Creating content for your blog posts ahead of time is ideal. This allows you to schedule out posts, so you don’t have to panic at the last minute if you forget to post your newest blog one day. However, creating content for a blog isn’t always easy, especially if you’re busy dealing with running a small business. For many, hiring a blogger can help. You can either choose to employ a full-time blogger to help get more posts out at once, or you can utilize the services of a freelance blogger to help you get your content out on time. Regardless of how you create your blog content, remember to make sure it resonates with your keyword and relates to the rest of your website.
Backlinking with Other Blogs
Linking to other websites and having other websites link to you is a great way to improve your SEO scores. Partnering up with other industry professionals and linking to each other’s blogs shows search engines that you’re reputable companies. You can link out to other businesses easily, and contacting them for a backlink exchange is commonly done. Not only does this help you boost your online presence, but it also helps you make important business connections that could help in other ways as well.
Blog Hosting Packages
Creating the content of your blog is only the first step of blog hosting. You’ll need a hosting provider that can help get your content onto a server so others can see it as well. There are a few different blog hosting packages to choose from. Which option works best for you will depend on the size of your blog and your own website coding knowledge.
Shared Blog Hosting
A shared hosting plan is perfect for blogs that aren’t too complex. If the majority of your website is made up of your blog, then you won’t need as much hosting power to run it properly. By sharing server resources with other websites, you cut down on costs without sacrificing performance.
VPS Blog Hosting
If your blog is part of a larger website, you may need to upgrade to a virtual private server (VPS). VPS hosting provides a set amount of resources to help run your website efficiently. Although it costs a bit more, you don’t have to worry about downtimes or slow loading for your blog readers.
WordPress Blog Hosting
WordPress started out as a blogging platform, and it’s still one of the most popular applications for blogs. A WordPress hosting option allows you to create blogs in WordPress without needing to understand how to code them yourself. Then you can still benefit from a powerful hosting provider to help get your blog into the world.
Blog Hosting with Cirrus Hosting
If you’re ready to get your blog online, Cirrus Hosting is ready to help. Our professional blog hosting packages allow you to host your website and blog safely and efficiently. With 24/7 customer support and free migration, we can get your blog up and running in no time at all. You can browse our available hosting packages online or give us a call at 1-647-478-9984 for more information.