Many writers in the tech space buy into a narrative wherein the market for traditional forms of hosting are being eroded by the increasing popularity of cloud platforms and servers. What this zero-sum analysis fails to account for is the way that enterprises tend to go about cloud adoption.
While there are examples of companies that are interested in going all-in with public cloud technologies, for the vast majority, that isn’t an option. The public cloud is extremely powerful in specific scenarios: those where convenience, scaling, and cost are of paramount concern. But where other concerns are overriding — including complex regulatory issues, privacy concerns, and other situations where keeping data in-house is important — public cloud may not be seen as the best choice. Read more